Gumroad

What is it?

Gumroad is a platform for selling digital products — ebooks, courses, software, templates and memberships — directly to an audience. It is designed for creators who want to start selling in minutes without building a full website.

How you make money

You earn by creating a digital product, listing it on Gumroad and driving buyers to your checkout link. Gumroad also lets you build your own affiliate network so others can promote your products for a commission.

Who is it for?

Creators with a digital product to sell, indie makers testing an idea, and anyone who wants to monetise an audience without the overhead of a full ecommerce store.

Income model

You earn a percentage of each sale after Gumroad's processing fees. There are no monthly fees on the free plan, so your take-home depends on product price, volume and your marketing reach.

Commission model

Gumroad's affiliate feature lets you offer a commission to anyone who promotes your products. As a promoter you earn a one-time percentage on sales you refer, with no recurring component.

Affiliate opportunity

Gumroad's affiliate model is flexible — you can both run your own affiliate program and promote other creators' products. This makes it a good fit for creators in the digital product and indie maker space.

Getting started guide

1. 1

   Create a free Gumroad account and pick one digital product to sell first.

2. 2

   Upload your product, write a clear description and set a fair starting price.

3. 3

   Design a simple checkout page and connect your payout method.

4. 4

   Share your product link with your audience and on social platforms.

5. 5

   Enable the affiliate feature to let others promote your product for a cut.